Pens, Personalized Pens- How Personalized Pens Can Be Great Advertisement

When people think about pens as a form of advertisement, they do not normally think about personalized pens.  They do not realize that most pens that are used for advertisement are personalized pens.  Personalized does not necessarily mean a person's name.  It could mean a business name as well.  By this thought process, pens given out by hospitals, banks, and car dealerships are all personalized pens.  The idea is that these remind the person of the business each time they use it.  This is a great sentiment.  Think of how awesome it would be if they had the person's name as well as the business name on them.

Of course it is impractical to give every customer and every potential customer pens with their name of them.  However, though a little more costly, pens can be sent as gifts to loyal customers.  Personalized pens will be received by customers as a symbol that they are special.  Pens sent with an order form to order similar personalized pens for friends are family make great sense.  Pens can be very expensive looking these days without actually costing a lot of money.  Personalized pens appear even more special, and the possibilities for advertising here are endless.

Nice personalized pens sent to loyal customers make a great impression.  Adding an order form to the box plants the idea of ordering similar pens for others.  Those who order personalized pens from the company are giving said company free or low cost advertising.  They are able to purchase what looks like very, very nice pens for their friends, while their friends get personalized pens that advertise the business each time they use them.  All of this is at very little if any cost to the business.  The price the customer paid will supplement if not cover the cost of the pens, greatly reducing the amount used from the advertising budget.

The key to using pens, especially personalized pens, in advertising is to be selective who you start with.  Choose customers who really seem to be behind the business and who seem like they would enjoy spreading the word.  Offering them an easy way to give loved ones a nice gift while simultaneously spreading the word about the business should be something they would appreciate.  Chances are you already know the customers who could not care less about pens as well as those who would greatly appreciate personalized pens for themselves and loved ones. 

Personalized Pens - How to Choose the Right Pen to Make the Perfect Gift

Buying the perfect gift for anyone can be a daunting task.  Pens can be an excellent gift.  A nice Personalized pen is just the ticket in most situations.   No one wants to buy junk that will end up shoved in the back of a closet or drawer, and no one wants to receive that kind of gift either.  Pens are the perfect gift for anyone that is old enough to write.  Not just any pens, but personalized pens to be exact.  These add a sense that the gift was well thought out.  Everyone uses pens, and personalized pens are both personal and practical.

The key is to actually spend a little money on the pens.  Personalized pens vary in price, and the pens that make the best gifts vary depending on who you are buying for.  For a teen or pre-teen girl, for example, cheaper, capped, brightly colored pens work well.  Personalized pens with their name on them work to make them seem not like a cheap cop out but rather like a well thought out gift.  Personalized pens also seem to make their way back to the owner more quickly.

For a pre-teen boy, the same cheaper version will work, but a more masculine theme may be called for.  Personalized pens are more than pens with just a name on them.  Pens get even more personal when they reflect the life of the person receiving the gift.  A football player may enjoy personalized pens with footballs on them.  Pens pull double duty as babe magnets when they declare the owner a stud or something equally enthralling.  With this age group, pens and personalized pens can get really fun.   There is no fear other than appearing lame, so keep it low key and they should love it.

For adults, a host of other factors come into play.  Are you giving pens to a professional, a housewife, or a grandparent?  Each individual lifestyle requires personalized pens of a different genre.  A professional needs professional looking pens.  Personalized pens in silver or wood tones work well.  A mother may enjoy pens that hang from a purse strap. Personalized pens are just another way to keep up with their things.  A grandmother or anyone religious may especially enjoy personalized pens with a Bible verse on them.    The sky is the limit, but considering who is receiving the give will go a long way toward making sure it is well received.